Dear Restoration Hardware,
What the hell are you thinking?
The RH Spring 2012 Deconstructed Collection
First, a disclaimer.
I love Restoration Hardware… but some of your recent product choices are
making me question my allegiance.
Case in point: The
deconstructed collection?
Really????????? This product
line sooooo taste specific that I predict that it will certainly NOT be a best
seller. And, other retailers, like
Anthropologie and ABC Carpet & Home, have been selling this stuff for years. Of all of the crazy products to promote, why
why why choose the deconstructed line? I’m
confused.
And, other recent choices are equally troubling.
Last year, you mailed out a 900 plus page Resource Catalog. I am afraid to ask how much that cost to
produce and mail. But, it probably
explains why you have been trying to sell tufted leather sofas for $12,000.
the Gallery style store in LA
The bleached/distressed wood collections are hard for
the average person to use. It shouldn’t
take a degree in Interior Design in order to mix and match your products. The collected look is in…. not the “I have a
dining room from page 382 and a living room from page 206 of the Restoration Hardware catalog.”
Gun barrel salvaged wood collection
Camelback sofa collection
Why not stage more rooms like this one?
Trestle salvaged wood collection library cabinet
And less like this..... just how many people do you know who have monochromatic dining rooms with huge stone fireplaces?
Trestle salvaged wood dining room collection
Take a bit of advice from Pottery Barn and Ballard Designs. They have recently started including paint
color swatches on their pages and links for tchotchkes to compliment the look (Benjamin Moore paints and Etsy.com, respectively). It helps people to see how
their products could work in their own homes.
Though I think that the deconstructed look is an expensive misstep, credit must be given for the new "Big Style, Small Spaces" product line. Simply fantastic!
Ok, I’ll step off of my
frustrated soap box. But, please, stick
to great products, classic pieces, and that occasional quirky object.
A devoted fan.... for now.
I'm thinking about the crystal table lamp and one of the crystal and metal floor lamps, that'll set me back. It'll be my first purchase at RH, and I absolutely LOVE those pieces. Though as you point out, it'll be essential that that mix with my other things (including the Ballard standby). I enjoyed your post!
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